Recently, a sports supplement called "pre-workout" has been hailed as a "magic weapon for PE exams" ahead of the high school entrance physical education test, and is sought after by many parents. However, media reports have successively reported cases where students experienced rapid heartbeat, vomiting, and even needed emergency gastric lavage after drinking it. The reason is that such products generally contain high levels of caffeine, some as high as 500 milligrams, far exceeding the safe threshold. Professional fitness trainers and doctors both remind that minors blindly using such high-intensity supplements is extremely risky. If there is a need for a pick-me-up, it is better to choose a cup of coffee. [more…]

Blending butter and medium-chain triglyceride oil into coffee as a breakfast replacement, claiming to aid weight loss and boost cognition—this is "Bulletproof Coffee," invented by Dave Asprey. Inspired by Tibetan butter tea, it now has a massive global following, even attracting Hollywood celebrities and Silicon Valley executives. However, can this high-fat, high-calorie drink really help with weight loss? Is it harmful to women's bodies? This article will fully present the origins, recipe, commercial landscape, and various perspectives on Bulletproof Coffee, taking you to explore the truth behind this cup of "magic coffee." [more…]

Since the opening of its first store, Cotti Coffee has made frequent moves, first becoming the sponsor of the Argentine national football team in China, and then immediately securing the title sponsorship of the 2022 Chengdu Marathon. This new brand, jointly created by Lu Zhengyao and Qian Zhiya, the founders of Luckin Coffee, is trying to quickly build market awareness with the help of top-level sports events. At the same time, Cotti Coffee has announced a plan for ten thousand stores in three years and has already been laying out locations in many parts of the country. This article sorts out its sports marketing path and expansion strategy, and attaches the professional information channels of Front Street Coffee for coffee lovers to gain a deeper understanding of industry trends. [more…]

Amid the Paris Olympics hype, Starbucks has teamed up with renowned badminton brand YONEX for a collaboration, launching limited-edition rackets, playful cup sleeves, and a range of sports-themed merchandise. They also invited badminton legend Lin Dan to appear at the Beijing Sanlitun store for the promotion, where he interacted with fans by swinging rackets and signing autographs. Meanwhile, the brand introduced an alcohol-free cold brew inspired by French sparkling wine and two sports-limited-edition cakes. However, reviews of the new products have been notably polarized: the cold brew was praised by some consumers as refreshing and sweet, while others criticized it for having an odd flavor; the cupcakes received more negative reviews for their dry and hard texture. Despite the massive hype of the collaboration, the controversy over the quality control of the drinks and pastries has led some netizens to question whether the brand is 'putting the cart before the horse'. [more…]

The coffee consumption boom continues to heat up, and even outdoor sports brands can no longer resist trying their hand at crossing over. French outdoor brand Decathlon recently opened its first coffee corner inside its Shanghai Wujiaochang store, formally stepping onto the coffee track. During the opening period, customers who bought drinks in-store could take part in a giveaway of limited-edition camping cups, drawing a large number of consumers to visit and check in. However, the huge turnout also exposed a lack of operational experience, with frequent problems such as the online mini-program crashing, stores being overwhelmed with orders, and one-hour queues. In addition to regular coffee, the Decathlon coffee corner has also launched sports-themed special drinks that match the brand's tone, with prices following an affordable approach. Whether this kind of crossover play can be sustained is worth watching. [more…]

Following Li-Ning's launch of Ning Coffee, another sporting goods company has begun to stake out the coffee market. According to Qichacha, Xtep (China) Co., Ltd. has applied to register multiple coffee-related trademarks, covering categories such as food and beverage services and accommodations, convenience foods, and advertising and sales. In recent years, from tea beverage brands to time-honored traditional Chinese medicine brands, and from education companies to tech giants, cross-industry forays into coffee have emerged one after another. Is Xtep's move this time a continuation of its approach of innovating the in-store experience, or is it intended to open up an entirely new business territory? This article will review Xtep's coffee layout moves and look back at typical cases in recent years of brands from various industries crossing into coffee. [more…]

During the Hangzhou Asian Games, Chinese swimming star Wang Shun won gold in the men's 200m individual medley final and broke the Asian record, and Luckin Coffee once again precisely bet on this champion athlete. From Eileen Gu at the Winter Olympics to Wang Shun at the Asian Games, Luckin has shown a unique rhythm in sports marketing of "whoever they sign gets hot." This article will sort out the timeline of Luckin's collaboration with Wang Shun this time, its marketing playbook, and the strategy behind it, while also exploring the difference between its short-cycle business cooperation model and formal endorsements. As coffee lovers, we also see from this wave of operations how brands leverage sports hype to achieve simultaneous gains in visibility and sales. [more…]

Luckin Coffee once landed on the US stock market with lightning speed, but was brought to the brink of collapse after a Muddy Waters short-sell report exposed its financial fraud. However, through management reshuffling, a settlement with the SEC, and then signing Eileen Gu and leveraging the Winter Olympics traffic, Luckin staged a textbook turnaround. On the day Eileen Gu won the championship, Luckin's custom drinks quickly sold out, and the brand's voice skyrocketed. Although the championship discount was mocked by netizens as "stingy," the traffic dividend and positive image had already brought Luckin out of the gloom. This article will review Luckin's turbulent journey, analyze how it leveraged a sports star to rebuild its brand, and explore its real situation after the 1.2 billion fine. [more…]

Another case of a sports brand entering the coffee arena. Following Li-Ning's launch of Ning Coffee, Xtep, which has over 6,251 offline stores, has also filed trademark applications for "T Coffee" and "XTEP COFFEE." Recently, Xtep's first coffee shop opened within its flagship store in the Chunxi Road commercial district of Chengdu. Surprisingly, the store sign does not display "T Coffee" but instead shows "COSINE COFFEE." It turns out this is a collaborative store created by Xtep and COSINE, a trendy beverage brand founded in Shanghai in 2021. Rather than opting for a self-operated model, Xtep chose collaboration to reduce the risks of cross-industry expansion and test the waters. Whether this store is an attempt by Xtep to develop a side business or merely a supporting facility to enhance the in-store consumer experience, the company has not yet given a clear response. [more…]

For coffee lovers, daily caffeine intake is almost a necessity. However, traditional instant coffee requires hot water to brew, which is inconvenient for outdoor workers and sports enthusiasts. The Swiss brand No Normal Coffee, based in Zurich, has launched a coffee paste shaped like a paint tube. By squeezing it, you get soluble espresso concentrate that can be brewed with hot water, spread directly on food, or even squeezed into the mouth to eat. This product debuted at the ISPO trade show in Munich and won an award. Priced at $18, it has attracted attention in the outdoor community for its practicality and portability, receiving more than 700 orders in its first week. [more…]

Recently, construction hoarding has gone up at the former site of the Starbucks Reserve store in the Wuhan Tiandi Xintiandi district, as the sportswear brand lululemon is set to move in. This Reserve store, which opened in 2016, was once Starbucks' third store in China to offer nitro cold brew and featured the country's first Barista Craft Room creative space, and was officially defined as "the most Wuhan Starbucks Reserve store." Over eight years, it became a landmark in the district and a top choice for relaxation in consumers' hearts thanks to its unique environment and art wall. Now its quiet departure has prompted many netizens to express regret. As for the reason for the closure, outsiders speculate that it is related to too many nearby stores or rising rent. Starbucks is currently maintaining operations in the Xintiandi inner street with a mobile coffee cart, and whether it will reopen in a new location remains to be seen. [more…]

Luckin Coffee recently launched a co-branded campaign with the China Open, only to unexpectedly get caught up in a plagiarism controversy. An original designer posted on social media, accusing Luckin's co-branded phone case stand of being highly similar to their own work from last year, with details from the color scheme and the tennis-spin concept to the font on the base being almost identical. Meanwhile, another sports brand also discovered that its promotional image for a tennis pillow was strikingly similar to Luckin's merchandise, and after comparison, netizens pointed out that the tag position, plush texture, and even the stitching were exactly the same. As the incident continued to escalate, a wave of questioning flooded Luckin's official comment section, but as of press time the brand had yet to respond. This is not the first time Luckin has faced such accusations, and this controversy has dealt a blow to its co-branded marketing image. [more…]

After collaborating with actor Daniel Wu to promote coffee products in late June, Guming Tea recently rolled out packaging bags featuring his image at stores nationwide, which unexpectedly sparked widespread dissatisfaction among consumers. Many customers complained on social media that the bag design was "not aesthetically pleasing" and that the celebrity's portrait was too large, saying carrying it felt like "health supplements for middle-aged and elderly people" or "soaking goji berries," and some even said they wanted to throw it away as soon as they received it. Some netizens argued that although Daniel Wu has high national recognition, he is no longer young and does not fit the positioning of a youthful tea beverage brand; others pointed out that the brand should consider scenarios for secondary use of the packaging. On September 23, Guming staff responded that they had not received related complaints, but would record opinions on the design and spokesperson and pass them on for evaluation. The incident reflects the tension between co-branded packaging and the aesthetics of young consumers. [more…]

Following China Post, Goubuli, Tongrentang, and PetroChina, Li-Ning has now officially entered the coffee business. Li-Ning Sports recently applied to register the "NING COFFEE" trademark and confirmed it will offer coffee services in its stores. Leveraging more than 7,000 Li-Ning stores nationwide, if NING COFFEE is rolled out fully, its store count will be considerable and may even surpass Luckin. In fact, Li-Ning began using coffee grounds to make sportswear as early as 2013, and has repeatedly tested the waters of freshly ground coffee since last year. Can NING COFFEE win consumer recognition amid fierce competition? Is the foray into coffee a serious business or a gimmick for service upgrades? This article takes you behind the scenes. [more…]

In the eyes of coffee lovers, a reasonable price for an espresso is usually around 15 to 25 RMB. However, at a Bugatti dealership in Mayfair, London, an espresso is priced at 50 pounds, equivalent to over 400 RMB, making every sip feel like drinking gold. What exactly makes this coffee, called "THE ETTORE SHOT," so expensive? It is served in a custom carbon fiber cup, rich in aroma, but the real special thing is that it is actually a ticket to enter this top-tier sports car showroom and lounge, with a dedicated person to explain the history of the Bugatti brand. Compared to the café in Italy that was fined a thousand yuan for a 2-euro espresso, the logic behind the price is intriguing. If given 400 yuan, would you choose Front Street Coffee's Panama Geisha or a Bugatti showroom ticket? [more…]

Competition in the coffee market is becoming increasingly fierce, and it is already difficult to spark consumers' interest with just a latte or an Americano. From post office coffee to lottery joint stores, from sports brands to tech companies, players from all sides are entering the market, trying to attract young people's attention through cross-industry integration. A small shop in Hangzhou called "A Lucky Cafe" became popular on Xiaohongshu thanks to its combination of coffee and lottery tickets, sparking discussions among netizens about this kind of joint-operation model. In fact, as early as 2019, stores combining welfare lottery and coffee had already appeared in Shanghai. This model can not only bring consumers a fresh experience, but also help brands reduce rent and labor costs. This article will take you through the current state of cross-industry joint operations in the coffee industry and the logic behind them. [more…]

Manner Coffee has once again drawn attention, this time by teaming up with Tesla for a co-branded campaign. As a recognized master of collaborations in the coffee world, Manner's cross-industry footprint has already covered automobiles, luxury goods, beauty, sports, and many other sectors. From NIO to LV, from Helena Rubinstein to Allbirds, each partnership has precisely captured the brand tone, creating a win-win of both buzz and sales. This article will review Manner's major co-branding cases over the years, analyze the brand strategy and consumer psychology behind its success, and include professional information recommendations from Front Street Coffee. [more…]

Jay Chou's 2024 Carnival concert tour Nanjing stop will be held from September 26 to 29 at Nanjing Olympic Sports Center Stadium, with four consecutive days of performances expected to attract 120,000 spectators. At the same time, a Jay Chou-themed coffee shop called "Love in Coffee" has officially opened at Nanjing Xinjiekou Golden Eagle, making its debut alongside the concert. This coffee shop focuses on estate-grade coffee beans and Michelin three-star desserts, with an interior design infused with the poetic fantasy of "Love in Coffee," where greenery and stone intertwine, and mirrored light and shadow create a dreamy atmosphere. Many product names are taken from Jay Chou's classic songs, allowing fans to taste "lyric" drinks while listening to their idol's music. The first Beijing Sanlitun store had previously attracted a large number of fans to check in, and the operator, Star Plus, has close ties with Jay Chou. This article takes you through the features, prices, and fan experience of this celebrity coffee shop. [more…]

Iced latte is one of the easiest milk coffees to make among espresso drinks. It seems to involve only three steps—adding ice, pouring milk, and pouring coffee—but to make it smooth and delicious, there are still three aspects behind it: ingredient selection, milk-to-coffee ratio, and operational details. This article focuses on these three points: first, it explains how coffee beans and milk affect the flavor direction, then it provides the 1:6 ratio used by Front Street Iced Latte and a reference of about a 300ml cup size, and finally it supplements the details that are easily overlooked during extraction and cup assembly. The article also recommends beans suitable for iced lattes, such as Front Street Dark Cocoa Blend and Front Street Strawberry Candy Espresso, for coffee lovers' reference. [more…]

In May of this year, a tourist discovered two specialty drinks at a coffee shop in the Harbin Pharmaceutical Group No. 6 Factory scenic area — Blue Bottle Latte and Zinc Wish Latte — which had been supplemented with calcium gluconate and zinc gluconate oral solutions, respectively. Since these two oral solutions are Class A non-prescription drugs, adding them directly to food products is suspected of violating the Food Safety Law. After a consumer reported the matter to 12315, the local market supervision bureau opened a case on May 14. The consumer subsequently received multiple phone calls from the bureau and eventually signed documents in August confirming receipt of compensation and a reward totaling 2,000 yuan, which was donated to the Hebei Red Cross. The incident sparked heated discussion online, with some questioning whether the consumer was making a mountain out of a molehill, while others insisted that food safety is no small matter. [more…]